Differentiating Yourself From Your Competition
Being different is the name of the game. Today’s industry what we all need to do is to differentiate ourselves from our competition but the question always remains what should we do? If you have thought about this before, today is the day in which we are going to talk about it. Providing a great customer service nowadays means you’re not doing anything else other than your obligation. There is nothing really is special about creating a good customer experience, the fact of the matter is there is so much more you should do as a business owner. Just like yourself, there are many other business owners in the industry that will provide the same service, however it’s how you provide that service and the value that you bring to the table that will make all the difference in the world.
If you’re like me, you want not only a great customer experience but to also feel that you are getting so much more than what you are paying. I was recently looking at a Shelf full of CDs, and I thought about how would one Define a good record out of all the other ones in the same category? Is it Packaging? Is it the quality of the box? How would you pick and choose from any other CDs on the Shelf? What would you do? How would you differentiate yourself from your competition? What value are you bringing to the market? We know that just like you there are many other small businesses doing the very same thing. Here are a few tips on what you should do:
Study Your Competition’s Clients
This is a very important aspect of growing a small business in a small community. As a business owner you need to know where your customers are shopping and how much they spend. It’s crucial for us to know this information if we are going to focus and invest energy and resources to gain those clients. One idea would be as a business owner to have a survey done for all the clients that you already have and study what they like and dislike. Knowing this information will give you insights on what you should be looking for, and what you should be investing in.
Is Your Branding Different?
How did you get your business logo? Did you hire a professional to perform this job or did you hire a friend of a friend? This is one of the most important aspects of your business and it’s how businesses and consumers will consider you as a resource for what they are looking for. If you are using a logo that has the red as a predominant color, you need to know what the color red really means in people’s mind especially from a commercial standpoint. The same goes for the packaging that you provide your customers when they purchase a product from your store. Do they make any comments about it?
Investing In Your Business
If you want to invest in your business it’s important to know this information. Instead of spending hundreds of thousands of dollars on something that you know won’t give you as much results as you would expect, spend the same amount of money researching your own clientele. This will help you giving you better insight about your business and how to grow it smartly.
We hope this post helps!