Category: Business Tips

Marketing Strategies That Makes a Difference

One of the biggest issues in the marketing today is that a small business is always look for the competition and what they are doing to promote their businesses. This is a big No-No we are going to talk about it today.

I have had many different is small business owner asked about what the most effective marketing strategy for their businesses would be, and to be honest there is no easy answer. Effective marketing can mean simply Smile to your customers for some businesses, on the other hand an effective marketing can mean to knock on doors and sell your product every day for many different people. It all depends on what you do and how you do it and what is most relevant to your business. It’s not a matter of Simply providing a great product, today in the marketplace there is a need for an exceptional experience, and an effective marketing can go a long way while promoting your business.


Which One is The Best Strategy

This is exactly the strategy that one of Boston’s top contractors did for their own business. They do provide bathroom and kitchen remodeling services in the Boston area and they have been doing it for more than 25 years. Their marketing strategy rely solely on Word of Mouth. I realize that this marketing strategy many can say it’s the most effective strategy there is but many don’t realize that alongside with word-of-mouth marketing there is always a beautiful well thought-out product behind the scenes, as well as an exceptional customer experience.


Not All Strategies Work

You can see, that not all strategies in marketing will fit all business types, as a business owner you have to find what’s most relevant to you. It’s a matter of understanding your competition, your strengths, your weaknesses and what you can bring to the marketplace. One single strategy that is mostly used is the use of social media. The truth is whoever is not using social media nowadays to promote their businesses in the marketplace are really losing a lot of opportunities. You can do many things and social media life engage with your own audience, distribute discounts and special offers for those who are fans of your product. You can promote different events happening at your location and also post news about what’s going on with your company.

We can also never forget to do good the to the local community, and provide charitable events to promote a Cause.

We hope that these tips will help you grow your business even further.

2 Ways to Promote a Better Customer Experience

When it comes to building a small business what we need is to make a difference. If you’re not ready to make a difference in the marketplace don’t even bother opening a small business in your community. The problem today is that many businesses do not think about their customers and only think about the money that they supposedly will gain from building a reputation. Talking about a reputation we can mention a company we are proud to be their friends. You would not think about a company such as a towing business especially in Boston Massachusetts, simply because this town is packed with many different towing services. When we think about towing businesses, it’s hard to imagine that a company like this could potentially have a great customer experience, due to the nature of the business. It’s not like what we have seen and heard about Boston towing Supreme. This company has changed the industry.

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Differentiating Yourself From Your Competition

Being different is the name of the game. Today’s industry what we all need to do is to differentiate ourselves from our competition but the question always remains what should we do? If you have thought about this before, today is the day in which we are going to talk about it. Providing a great customer service nowadays means you’re not doing anything else other than your obligation. There is nothing really is special about creating a good customer experience, the fact of the matter is there is so much more you should do as a business owner. Just like yourself, there are many other business owners in the industry that will provide the same service, however it’s how you provide that service and the value that you bring to the table that will make all the difference in the world.

If you’re like me, you want not only a great customer experience but to also feel that you are getting so much more than what you are paying. I was recently looking at a Shelf full of CDs, and I thought about how would one Define a good record out of all the other ones in the same category? Is it Packaging? Is it the quality of the box? How would you pick and choose from any other CDs on the Shelf? What would you do? How would you differentiate yourself from your competition? What value are you bringing to the market? We know that just like you there are many other small businesses doing the very same thing. Here are a few tips on what you should do:

Study Your Competition’s Clients

This is a very important aspect of growing a small business in a small community. As a business owner you need to know where your customers are shopping and how much they spend. It’s crucial for us to know this information if we are going to focus and invest energy and resources to gain those clients. One idea would be as a business owner to have a survey done for all the clients that you already have and study what they like and dislike. Knowing this information will give you insights on what you should be looking for, and what you should be investing in.


Is Your Branding Different?

How did you get your business logo? Did you hire a professional to perform this job or did you hire a friend of a friend? This is one of the most important aspects of your business and it’s how businesses and consumers will consider you as a resource for what they are looking for. If you are using a logo that has the red as a predominant color, you need to know what the color red really means in people’s mind especially from a commercial standpoint. The same goes for the packaging that you provide your customers when they purchase a product from your store. Do they make any comments about it?


Investing In Your Business

If you want to invest in your business it’s important to know this information. Instead of spending hundreds of thousands of dollars on something that you know won’t give you as much results as you would expect, spend the same amount of money researching your own clientele. This will help you giving you better insight about your business and how to grow it smartly.

We hope this post helps!